cay truc - vietnamese coffee start kit

PROJECT:
Introducing Cay Truc Coffee, a branding and packaging product creation is focused on Vietnamese intimate coffee culture. Developed as part of my BFA program at Cornish College of the Arts, this project is a heartfelt dedication to my parents, who imparted their knowledge and love for the art of making drip coffee spreading the culture of slowing down and enjoying coffee with great company.
This was created and distributed with only 50 of these coffee starter kits created. This includes vietnamese coffee ground, phin drip, and condense milk. It also includes instructions on how to make your own Vietnamese coffee at home, beginner friendly. Packaging is all done using reusable items and no use of plastic.
TEAM: Created + Designed by Olive Nguyen.
KEY SKILLS UTILIZED:
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Adobe Illustrator/Photoshop
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Packaging
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Branding
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Screenprint
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Presentation



